Question 1
5 / 5 points
Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?
Question options:
Cause-related marketing
Not-for-profit marketing alliances
Licensing
Direct investment
Question 2
5 / 5 points
Research on community arts organizations has indicated that Porter’s strategies of ________ are utilized.
Question options:
cost leadership, innovation, and focus
differentiation and focus
innovation and focus
cost leadership, differentiation, and focus
Question 3
5 / 5 points
The not-for-profit marketing alliance is an extension of:
Question options:
mergers and acquisitions.
divestment.
cause-related marketing.
licensing.
Question 4
5 / 5 points
Which of these is NOT a characteristic of entrepreneurial ventures?
Question options:
Little impact on industry
Innovative practices
Pursue opportunities
Have growth and profitability as main goals
Question 5
5 / 5 points
Charles Hanson just opened Chuck’s Bikes and Trikes, a motorcycle repair facility. Charles has 25 employees even though the repair facility is located in a small rural town. Chuck’s Bikes and Trikes is an example of:
Question options:
an entrepreneurial venture.
a small business.
an innovative business.
All of the answer choices are correct.
Question 6
5 / 5 points
Small businesses are independent businesses that have fewer than ________ employees.
Question options:
100
200
300
500
Question 7
5 / 5 points
An example of a cause-related NFP is:
Question options:
Camp Fire.
the University of Minnesota.
Save the Whales.
Bill and Melinda Gates Foundation.
Question 8
5 / 5 points
A strategic advantage of entrepreneurial ventures/small businesses over large businesses is:
Question options:
economics of scale.
flexibility.
marketing options.
distribution.
Question 9
5 / 5 points
An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as:
Question options:
a not-for-profit marketing alliance.
cause-related marketing.
effect-related marketing.
licensing.
Question 10
5 / 5 points
To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.
Question options:
revenues
goals
objectives (moderate)
goals and objectives
Question 11
5 / 5 points
Small businesses and entrepreneurial ventures are the driving force of change in the process of:
Question options:
market positioning.
strategic positioning.
creative destruction.
competitor interrelationships.
Question 12
5 / 5 points
According to the Global Entrepreneurship Monitor (GEM) 2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.
Question options:
25
36
400
250
Question 13
5 / 5 points
All of the following are part of the strategic management process for small businesses except:
Question options:
strategy analysis.
strategy formation.
strategy evaluation.
strategy implementation.
Question 14
5 / 5 points
Small businesses account for ________ percent of the private sector output.
Question options:
10
20
25
50
Question 15
5 / 5 points
The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because small businesses and entrepreneurial ventures have:
Question options:
inexperienced managers.
limited resources.
smaller organizational objectives.
low growth potential.
Question 16
5 / 5 points
A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called:
Question options:
a small business.
an entrepreneurial venture.
strategically positioned.
a cash cow.
Question 17
5 / 5 points
Both public sector and not-for-profit organizations must develop a ________ to ensure their continued existence.
Question options:
competitive advantage
strong management pool
lobbying group
link with companies
Question 18
5 / 5 points
Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called:
Question options:
destructive creativity.
innovation.
creative destruction.
applied creativity.
Question 19
5 / 5 points
A strategic partnership between a not-for-profit organization and a corporate partner is referred to as:
Question options:
licensing.
strategic piggybacking.
a not-for-profit marketing alliance.
cause-related marketing.
Question 20
5 / 5 points
All of the following organizations are examples of social service NFPs except:
Question options:
Junior League.
American Red Cross.
Mothers Against Drunk Drivers.
Academy of Management.
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