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Running head:
Unit Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Author:
Professor: Dr.
Date: ,
1

2
Name of Case Study
Company Name:
Topic of the Week:
Synopsis of the Situation
.
Alternative Solutions

1.
2.
3.
Selected Solution to the Problem

.
Implementation

Recommendations and Conclusion

3

4
References

5
Appendix
Figure 1. SWOT Analysis based upon the topic of the week for the company case.
Strengths
1.
2.
3.
Weaknesses
1.
2.
3.
Opportunities
1.
2.
3.
Threats
1.
2.
3.
Learning Activity Grading Rubric
Course: MT460
Unit: 4
Points: 20
_________________________________________________________
Unit 4: The External and Global Environments
Transform your Personal SWOT Analysis into your professional resume.
Here is your chance to either improve your current resume or create a new one as graduation will be here before you
know it. You will want to include this in your networking pages / sites, future employer application packages, and for the
day of your interview to hand to the interviewer. The idea is to create a concise and effective way to promote who you are
as a business professional. All of the hard work you have done in this unit will now pay off. Are you ready? Let’s go.
There have been many types of professional resumes created in the past. There is one that can be utilized either as a 1pager with a list of Actions/Results, or the traditional method that incorporates the previously mentioned list. The idea is to
create the Actions/Results Resume for this Assignment. There is a sample Resume in Doc Sharing for your review.
Learning Activity Checklist:
● Articulate how to transform your Strengths and Opportunities into Actions / Results.
● Create an Actions / Results Resume’ for the Assignment. For example:
● Action Results Resume’ Example
● Full Resume’ Example (for future and personal use).
In this Assignment on transforming your personal SWOT analysis into a resume you will engage in developing the
following professional competencies:

Personal Presentation and Professionalism by developing a professional resume.
MT460 Unit 4 Learning Activities Grading Rubric
Maximum
Percent
Criteria
Maximum
Points
Content
Answer provides correct and
complete information demonstrating
critical thinking:
50%

Articulate how to transform
Strengths and Opportunities
into Actions / Results.

Create an Actions / Results
Resume’ for the Assignment.
10
Analysis and Critical Thinking
30%
20%

Synopsis of Strengths and
Opportunities and
transforming them into
Action/Results.
6
Writing Style, Grammar
4
Total
20
MARY ANN COLLINS
1000 Success Lane
Anaheim, CA 92801
(714) 553-4587
MaryAnnCollins@msn.com
BUSINESS DEVELOPMENT/STRATEGIC PLANNING
Marketing/Sales Technology Application
Analysis Negotiations Leadership Organization
Special Projects Public Relations Research Training & Development
ACCOMPLISHMENTS AND RESULTS

Consulted with and prepared a business model for a commercial client for the resale of Internet and innovative
communications solutions…Result: allowed First Mover Advantage in competitive environment for the retention of
quality clients

Strengthened a Fortune 500 client relationship through the synthesis of what an emerging technology could mean to
the firm’s business strategy…Result: closure of a $500 million account over a five-year span

Originated the idea of providing quarterly business plans for the sales teams demonstrating performance metrics,
strategy, and tactical measures…Result: improved sales overlay support productivity to 100% across the board

Guest speaker at over ten company and partner sponsored roadshows to enlighten clients and prospects about
current, emerging, and future technologies as they relate to business solutions in a one year period…Result: a 50%
increase in data product sales in one year

Created, developed, and implemented direct sales training program…Result: converted the firm from the number
three spot in their national market

Organized an indirect sales channel consisting of systems integrators and value added resellers…Result; first month
sales started at $100,000 with the year-end yielding $12 million

Mentored and trained direct sales and sale support personnel on how to sell data applications in the Fortune 1000
market…Result: the sales region far exceeded its 100% goal for the year

Developed and created new systems level product targeted at the SOHO or retail branch market…Result: sold 1,500
units to a European carrier in the amount of $3.45 million for a pilot rollout

Improved a dot-com client’s customer service call center environment to address customer dissatisfaction…Result:
enabled client base growth of 10% per month while securing a $2.4 million contract

Assessed, planned, and developed a converged voice and data solution for a client…Result: saved the client $30,000
per month costs allowing dollars for network upgrades

Designed and provided an innovative hardware solution to replace existing legacy network and current hardware
vendor…Result: saved the client 66% in hardware costs
AFFILIATIONS
Sprint Business Solutions, Converged Solutions Manager
Spring Global Markets Group, Emerging Technology Engineer
Verizon Enterprise Solutions, Senior Strategic Accounts Manager
Mariner Networks, Inc., Director of Sales, Broadband Network Products
Sprint, Regional Data Sales Manager
Sprint, Senior Network Engineer
TRW Credit Data ISD, Software Analyst, Data Communications
EDUCATION
MBA, Marketing, Kaplan University School of Business and Management
B.S., Computer Science/Mathematics, California State University, Fullerton
Assignment 1
Case Study Analysis Paper: External and Global Environment
Prepare a case study analysis on Case 14: “Louis Vuitton in Japan” found in the
Cases section of your Pearce and Robinson textbook.
Closely follow the Case Study Analysis Template by clicking on the hyperlink.
Please utilize this template format for this Assignment. Use titles and subtitles
per the format for readability purposes.
Focus upon the idea of conducting a SWOT analysis with respect to Louis
Vuitton’s external and global environment which includes the remote, industry,
and operating environments. Be sure to include the SWOT analysis as shown in
the Appendix of your paper (after the References page).
Assignment Checklist:
Conduct a SWOT analysis on the case study company’s external
and global environment.

Create a case study analysis on the company’s external and global
environmental issues while focusing upon the remote, industry, and
operating environments.

For additional Assignment details see Rubric below.
Assignment 2- Learning Activities
There are two Learning Activities in this unit.
Part 1-Transform your Personal SWOT Analysis into your Professional
Resume.
Here is your chance to either improve your current resume or create a new one
as graduation will be here before you know it. You will want to include this in your
networking pages/sites, future employer application packages, and for the day of
your interview to hand to the interviewer. The idea is to create a concise and
effective way to promote who you are as a business professional. All of the hard
work you have done in this unit will now pay off.
There have been many types of professional resumes created in the past. There
is one that can be utilized either as a 1-pager with a list of Actions/Results, or
the traditional method that incorporates the previously mentioned list. The idea is
to create the Actions/Results Resume for this Assignment. There is a sample
Resume in Doc Sharing for your review. Here are some steps for you to follow.
Click here to read the steps that you should follow for creating your resume.
Learning Activity Checklist:

Articulate how to transform your Strengths and Opportunities into
Actions/Results.
Create an Actions/Results Resume’ for the Assignment. For
example:

Action Results Resume’ Example
[http://extmedia.kaplan.edu/business/MT460/MT460_Unit_1_Actio
nResultsResumeExample.pdf]

Full Resume’ Example (for future and personal use).
[http://extmedia.kaplan.edu/business/MT460/MT460_Unit_1_FullR
esumeExample.pdf]

In this Assignment on transforming your Personal SWOT analysis into a resume
you will engage in developing the following professional competencies:

Personal Presentation and Professionalism by developing a
professional resume.
Practice What you Learned: Please take time to complete the
interactive Learning Activity here. This will help you practice important concepts
related to skills you have learned and will improve your success with
Assignments and Discussions.

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