Stakeholder engagement can mean the difference between success and failure for a particular project or for an entire organization. Ample research has been presented in the field of business on the benefits of stakeholder engagement in strategy development and management. By developing a foundational understanding of stakeholder engagement, strategic planners can be prepared for challenges and opportunities within an organization.To prepare for this Assignment, consider the following scenario: You are the CEO of a technology firm that is eager to produce innovative products required to perform well against the fierce competition. Your board of directors has requested that you prepare the firm for a new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. It is your job to think about how the stakeholders in the organization might respond to these new initiatives. Be sure to consider the information presented in “Case 12: Lincoln Electric: Aligning for Global Growth,” provided in this week’s Required Readings, as well as examples from your professional experience.By Day 7Submit a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following:The name, mission, and vision of your fictitious companyThe strategy name for the new product launch, including the strategy’s theme or marketing sloganWho in the organization needs to be involved for this strategy implementation to be successfulHow you will communicate to your stakeholders “what’s in it for them” regarding the upcoming initiativesA description of the communication channels you will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wideNote: Be sure to use the APA Course Paper Template (6th ed.), found in this week’s Learning Resources, to complete this Assignment. Also, refer to the Week 5 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work. Please Note: For each page of your paper, you must include a minimum of two APA-formatted scholarly citations. Rubric Detail Select Grid View or List View to change the rubric’s layout. Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.Chapter 13: “Corporate Governance and Ethics” (pp. 256–273)Review Case 03: “Intel (A): Dominance in Microprocessors” (pp. C-22–C-31)Review Case 05: “Harley-Davidson: Growth Challenges Ahead” (pp. C-45–C-53)Review Case 06: “Intel (B): Responding to the Smart Phone Threat” (pp. C-54–C-61)Review Case 09: “Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry” (pp. C-82–C-91)Case 12: “Lincoln Electric: Aligning for Global Growth” (pp. C-112–C-118)Walden University. (2015). APA course paper template (6th ed.). Retrieved from http://academicguides.waldenu.edu/ld.php?content_i… Required MediaThompson, W. (2005). Effecting change through active engagement with stakeholders [Books24x7 version]. Retrieved from http://common.books24x7.com/toc.aspx?bookid=38399Note: The approximate length of this media piece is 6 minutes.
Accessible player –Downloads–Download Video w/CCDownload AudioDownload TranscriptThomson, Wendy. ( © 2005). Effecting change through active engagement with stakeholders. [Books24x7 version] Available from http://common.books24x7.com/toc.aspx?bookid=38399. Optional ResourcesChebiyyam, M. V. V. N. S., & Saxena, K. B. C. (2012). Simbhaoli Sugars Limited: Innovating farmer communication services (Case No. 9B12E010). London, Ontario: Ivey Publishing.Collins, M. (2015). Making your votes count: Creating a game plan for strategic workforce analytics in HR. Workforce Solutions Review, 6(6), 32–34. Retrieved from http://www.ihrimpublications.com/index.phpWeil, M., & Reddin, C. P. (2015). Boldly go: Character drives leadership at Providence Healthcare (Case No. 9B15C002). London, Ontario: Ivey Publishing.ContentName: DDBA_8161_Week_5_Assignment_Rubric Grid ViewList View Superior Criteria Excellent Criteria Satisfactory Criteria Marginal Criteria Unsatisfactory Criteria Not Submitted Element 1: Description of Fictitious Company Points: 10 (10%) Student presents a thorough and detailed description of the name, mission, and vision of his/her fictitious company. Several sources and examples support thinking. Feedback: Points: 9.5 (9.5%) Student presents a thorough and detailed description of the name, mission, and vision of his/her fictitious company. Several sources and examples support thinking. There are one or two minor errors. Feedback: Points: 8.5 (8.5%) Student presents a description with some details of the name, mission, and vision of his/her fictitious company. Some sources and examples support thinking. Feedback: Points: 7.5 (7.5%) Student presents a cursory or incomplete description with vague or missing details of the name, mission, and vision of his/her fictitious company. Few sources or examples support thinking. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 2: Strategy Name for New Product Launch Points: 10 (10%) Student presents a thorough and detailed description of the strategy name for the new product launch, including the strategy’s theme or marketing slogan. Several sources and examples support thinking. Feedback: Points: 9.5 (9.5%) Student presents a thorough and detailed description of the strategy name for the new product launch, including the strategy’s theme or marketing slogan. Several sources and examples support thinking. There are one or two minor errors. Feedback: Points: 8.5 (8.5%) Student presents a description with some details of the strategy name for the new product launch, including the strategy’s theme or marketing slogan. Some sources and examples support thinking. Feedback: Points: 7.5 (7.5%) Student presents a cursory or incomplete description with vague or missing details of the strategy name for the new product launch, and/or vague or missing details on the strategy’s theme or marketing slogan. Few sources or examples support thinking. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 3: People to Support Implementation Points: 10 (10%) Student presents a thorough and detailed description of the people in the organization that need to be involved for this strategy implementation to be successful. Several sources and examples support thinking. Feedback: Points: 9.5 (9.5%) Student presents a thorough and detailed description of the people in the organization that need to be involved for this strategy implementation to be successful. Several sources and examples support thinking. There are one or two minor errors. Feedback: Points: 8.5 (8.5%) Student presents a description with some details of the people in the organization that need to be involved for this strategy implementation to be successful. Some sources and examples support thinking. Feedback: Points: 7.5 (7.5%) Student presents a cursory or incomplete description with vague or missing details of the people in the organization that need to be involved for this strategy implementation to be successful. Few sources or examples support thinking. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 4: Communication to Stakeholders Points: 10 (10%) Student presents a thorough and detailed explanation of how he/she will communicate to his/her stakeholders “what’s in it for them” regarding the upcoming initiatives. Several sources and examples support thinking. Feedback: Points: 9.5 (9.5%) Student presents a thorough and detailed description of how he/she will communicate to his/her stakeholders “what’s in it for them” regarding the upcoming initiatives. Several sources and examples support thinking. There are one or two minor errors. Feedback: Points: 8.5 (8.5%) Student presents a description with some details of how he/she will communicate to his/her stakeholders “what’s in it for them” regarding the upcoming initiatives. Some sources and examples support thinking. Feedback: Points: 7.5 (7.5%) Student presents a cursory or incomplete description with vague or missing details of how he/she will communicate to his/her stakeholders “what’s in it for them” regarding the upcoming initiatives. Few sources or examples support thinking. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 5: Communication Channels Points: 10 (10%) Student presents a thorough and detailed description of the communication channels he/she will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide. Several sources and examples support thinking. Feedback: Points: 9.5 (9.5%) Student presents a thorough and detailed description of the communication channels he/she will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide. Several sources and examples support thinking. There are one or two minor errors. Feedback: Points: 8.5 (8.5%) Student presents a description with some details of the communication channels he/she will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide. Some sources and examples support thinking. Feedback: Points: 7.5 (7.5%) Student presents a cursory or incomplete description with vague or missing details of the communication channels he/she will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide. Few sources or examples support thinking. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 6: Components of Paper Points: 10 (10%) Students submits a comprehensive, well-organized paper that includes for each page at least two APA-formatted scholarly citations. There are no errors. Feedback: Points: 9.5 (9.5%) Students submits a comprehensive, well-organized paper that includes for each page at least two APA-formatted scholarly citations. There are one or two minor errors in formatting. Feedback: Points: 8.5 (8.5%) Students submits a paper that includes for each page at least two APA-formatted scholarly citations. There are issues with selection of citations and/or consistent errors in formatting. Feedback: Points: 7.5 (7.5%) Students submits a paper that includes some citations, but does not submit at least two APA-formatted citations per page. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 7: Critical Thinking Points: 10 (10%) Writing exhibits excellent evidence of thoughtful critical analysis and thinking; careful examination is made of assumptions and possible biases, with detailed supporting rationale. Writing synthesizes the classroom experiences and content; analyze patterns or connections between theory and practice; and draws logical conclusions based on well-reasoned, superb arguments. Feedback: Points: 9.5 (9.5%) Writing exhibits excellent evidence of thoughtful critical analysis and thinking; careful examination is made of assumptions and possible biases, with detailed supporting rationale. Writing synthesizes the classroom experiences and content; analyze patterns or connections between theory and practice; and draws logical conclusions based on well-reasoned, superb arguments. There are one or two minor errors in explanation. Feedback: Points: 8.5 (8.5%) Writing exhibits some evidence of thoughtful critical analysis and thinking. A good examination is made of assumptions and possible biases, with some supporting rationale. Writing synthesizes the classroom experiences and content; analyzes patterns or connections between theory and practice; and draws logical conclusions based on well-reasoned arguments adequately, but not superbly. Feedback: Points: 7.5 (7.5%) Writing exhibits little evidence of thoughtful critical analysis and thinking. Examination is not made of assumptions and possible biases. Writing does not synthesize the classroom experiences and content; nor analyzes patterns or connections between theory and practice. Logical conclusions based on well-reasoned arguments are not exhibited. Feedback: Points: 5 (5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 8: Written Delivery Style & Grammar Points: 15 (15%) Student consistently follows APA writing style and basic rules of formal English grammar and written essay style. Student communicates in a cohesive, logical style. There are no spelling or grammar errors. Feedback: Points: 14.25 (14.25%) Student consistently follows APA writing style and basic rules of formal English grammar and written essay style. Student communicates in a cohesive, logical style. There are one or two minor errors in spelling or grammar. Feedback: Points: 12.75 (12.75%) Student mostly follows APA writing style and basic rules of formal English grammar and written essay style. Student mostly communicates in a cohesive, logical style. There are some errors in spelling or grammar. Feedback: Points: 11.25 (11.25%) Student does not follow APA writing style and basic rules of formal English grammar and written essay style and does not communicate in a cohesive, logical style. Feedback: Points: 7.5 (7.5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element. Feedback: Element 9: Formal and Appropriate Documentation of Evidence, Attribution of Ideas (APA Citations) Points: 15 (15%) Student demonstrates full adherence to scholarly reference requirements and adheres to APA style with respect to source attribution, references, heading and subheading logic, table of contents and lists of charts, etc. There are no APA errors. Feedback: Points: 14.25 (14.25%) Student demonstrates full adherence to scholarly reference requirements and adheres to APA style with respect to source attribution, references, heading and subheading logic, table of contents and lists of charts, etc. There are one or two minor errors in APA style or format. Feedback: Points: 12.75 (12.75%) Student mostly adheres to scholarly reference requirements and/or mostly adheres to APA style with respect to source attribution, references, heading and subheading logic, table of contents and lists of charts, etc. Some errors in APA format and style are evident. Feedback: Points: 11.25 (11.25%) Student demonstrates weak or inconsistent adherence scholarly reference requirements and/or weak or inconsistent adherence to APA style with respect to source attribution, references, heading and subheading logic, table of contents and lists of charts, etc. Several errors in APA format and style are evident. Feedback: Points: 7.5 (7.5%) Does not meet minimal standards. Feedback: Points: 0 (0%) Did not submit element.
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