Assignment from nickkynickky. Need high quality work which is plagiarism free. Scholarly articles need to be cited and in the references page no should also be included.Individual Assignment #3 (W8IA) InstructionsBasic Instructions:Each student is to critically analyzethe provided information on Apple Computers. In particular, each student updates the information by additional research to include Apple’s newer product lines, its competitors, and recent events, and decides the lessons that have been learned for enterprise information systems managers, in a succinct report that includes a results-filled executive summary. Each studentalso researches for evidence, if any, that Apple uses any of the following in its business activities: “business intelligence”, “enterprise resource planning (ERP)”, “customer relationship management (CRM)”, “data mining”, and ”intelligent systems”, and assesses the results in the reportAdditional Instructions:it will be important to:Extract the lessons of your Apple research for enterprise information systems managers.Present evidence whether Apple uses any of the topics named in the second “bullet” aboveBe succinct, as your readership will likely be busy with other things and can devote only a limited time to reading your ideas, no matter how good they are.Use good English, so as not to denigrate your worthy thoughts by making spelling or grammatical errors. See http://owl.english.purdue.edufor one source of excellent language usage help, to include help for speakers of English as a second language, source long recommended by the UMUC Effective Writing CenterRequired Format:Please use APA format.Required Readings:Benson, R.J., Ribbers, P.M., and Blitstein, R.B. (2014) Trust and Partnership: Strategic IT: Management for Turbulent Times. Preface and Chapter 1. Reread as necessaryHigh, P.A. (2014) Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation. Foreword and Chapter 1.Reread as necessaryMultimedia:McFarlan, F. W. (n.d.) The new strategic weapon: Information technology. Cambridge: Harvard Business School Publishing. To be found in Content/Week 7. Review as necessaryAdditional Readings:Find them in Content/Week 8 above (before) the Assignment Instructions that you are now reading. They include starter information on Apple and Apple’s supply chain explained.Further:Apple, Inc. publishes “hot news” on its products at http://www.apple.com/hotnews/.A source of news on Samsung’s and competing smartphones is at http://ibnlive.in.com/newstopics/samsung.html.Lenovo announces its products at http://shop.lenovo.com/us/en/portals/communications/
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amba_640_week_8_real_time_presentation_updated_may_25.pptx
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Starter Information on Apple, Inc.
This is intended to get you started on your research into this company for Individual Assignment #3 (W8IA).
1. Here is an Apple products timeline:
Timeline of Apple Inc. products
Products on this timeline indicate introduction dates only and not necessarily discontinued dates, as new products begin on a
contiguous product line.
Note that this timeline ends about 2012. What products or product versions has Apple introduced since then? How have the
marketplace and Apple’s competitors responded?
Source: Wikipedia (https://en.wikipedia.org/wiki/History_of_Apple_Inc.)
2.
A brief description of Apple, Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and
sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are
the Mac line of computers, the iPod media player, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smartwatch. Its
online services includeiCloud, the iTunes Store, and the App Store. Apple’s consumer software includes the OS X and iOS operating
systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers.[5] It was
incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus
towards consumer electronics. Apple (NASDAQ:AAPL) joined the Dow Jones Industrial Average on March 19, 2015.[6]
Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, world’s largest technology
company by Total Assets and the world’s third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly
traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over $700 billion.[7] As of
March 2015, Apple employs 98,000 permanent full-time employees,[4] maintains 453 retail stores in sixteen countries,[1] and operates the
online Apple Store and iTunes Store, the latter of which is the world’s largest music retailer.
Apple’s worldwide annual revenue in 2014 totaled US$182 billion (FY end October 2014[8]). Apple enjoys a high level of brand loyalty and,
according to the 2014 edition of the Interbrand Best Global Brands report, is the world’s most valuable brand with a valuation of $118.9
billion.[9] By the end of 2014, the corporation continued to manage significant criticism regarding the labor practices of its contractors, as
well as for its environmental and business practices, including the origins of source materials.
Source: Wikipedia (https://en.wikipedia.org/wiki/Apple_Inc.)
3. Apple’s Brand Loyalty
See also: Criticism of Apple Inc. § Comparison with a cult/religion
Apple aficionados wait in line around the Apple Store New York City in anticipation of a new product.
Apple’s high level of brand loyalty is considered unusual for any product. Apple evangelists were actively engaged by the company at one
time, but this was after the phenomenon had already been firmly established. Apple evangelist Guy Kawasaki has called the brand
fanaticism “something that was stumbled upon,”[232] while (Jonathan) Ive, (Apple’s head of product design) explained in 2014 that “People
have an incredibly personal relationship” with Apple’s products.[56] Apple Store openings can draw crowds of thousands, with some waiting
in line as much as a day before the opening or flying in from other countries for the event.[233] The opening of New York City’s Fifth
Avenue “Cube” store had a line half a mile long; a few Mac fans used the setting to propose marriage.[234] The line for the Ginza opening in
Tokyo was estimated to include thousands of people and exceeded eight city blocks.[235]
Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to
2012.[236][237][238][239][240] On September 30, 2013, Apple surpassed Coca-Cola to become the world’s most valuable brand in the Omnicom
Group’s “Best Global Brands” report.[241] Boston Consulting Group has ranked Apple as the world’s most innovative brand every year since
2005.[242]
John Sculley (former Apple CEO) told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing
company. It was the marketing company of the decade.”[243] Research in 2002 by NetRatings indicate that the average Apple consumer was
usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from
the fact that on average Apple Inc. products were more expensive than other PC products.[244][245]
In response to a query about the devotion of loyal Apple consumers, Jonathan Ive responded:
What people are responding to is much bigger than the object. They are responding to something rare—a group of people who do
more than simply make something work, they make the very best products they possibly can. It’s a demonstration against
thoughtlessness and carelessness.[56]
Source: Wikipedia (https://en.wikipedia.org/wiki/Apple_Inc.)
4. Manufacturing
The company’s manufacturing, procurement and logistics enable it to execute massive product launches without having to maintain large,
profit-sapping inventories. In 2011, Apple’s profit margins were 40 percent, compared with between 10 and 20 percent for most other
hardware companies. Cook’s catchphrase to describe his focus on the company’s operational arm is: “Nobody wants to buy sour
milk”.[115][294]
During the Mac’s early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their
own.[295] This trend was largely reversed in the late 1990s, beginning with Apple’s adoption of the PCI bus in the 7500/8500/9500 Power
Macs. Apple has since adopted USB, AGP, HyperTransport, Wi-Fi, and other industry standards in its computers. FireWire is an Appleoriginated standard that was widely adopted across the industry after it was standardized as IEEE 1394.[296]
Source: Wikipedia (https://en.wikipedia.org/wiki/Apple_Inc.)
5. Finance
Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, and the world’s third-largest
mobile phone maker.[338] It is also the largest publicly traded corporation in the world by market capitalization, with an estimated market
capitalization of $446 billion by January 2014.[339] On February 17, 2015, Apple became the first US corporation to be valued at over
$750B[340]
The company’s worldwide annual revenue in 2013 totaled $170 billion.[346] In May 2013, Apple entered the top ten of the Fortune 500 list of
companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.[347]
Source: Wikipedia (https://en.wikipedia.org/wiki/Apple_Inc.)
6. Tax Practices and Litigation
Apple has created subsidiaries in low-tax places such as the Republic of Ireland, the Netherlands, Luxembourg and the British Virgin
Islands to cut the taxes it pays around the world. According to The New York Times, in the 1980s Apple was among the first tech
companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax
subsidiaries on other continents, sidestepping income taxes. In the late 1980s Apple was a pioneer of an accounting technique known as
the “Double Irish with a Dutch sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to
the Caribbean.[349]
British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, 2012,[350] which showed that some
multinational companies, including Apple Inc., were making billions of pounds of profit in the UK, but were paying an effective tax rate to the
UK Treasury of only 3 percent, well below standard corporation tax. He followed this research by calling on the Chancellor of the
Exchequer George Osborne to force these multinationals, which also included Google and The Coca-Cola Company, to state the effective
rate of tax they pay on their UK revenues. Elphicke also said that government contracts should be withheld from multinationals who do not
pay their fair share of UK tax.[351] In June 2014 the European Commissioner for Competition launched an investigation of Apple’s tax
practices in Ireland, as part of a wider probe of multi-national companies’ tax arrangements in various European countries.[352]
As part of the Luxembourg Leaks, Apple was revealed to use the Luxembourg tax haven for tax avoidance.[353]
In 2015 Reuters reported that Apple had earnings abroad of $54.4 billion which were untaxed by the IRS. Under U.S. law corporations don’t
pay income tax on overseas profits until the profits are brought into the United States.[354]
Main article: Apple Inc. litigation
Apple has been a participant in various legal proceedings and claims since it began operation.[355] In particular, Apple is known for and
promotes itself as actively and aggressively enforcing its intellectual property interests. Some litigation examples include Apple v.
Samsung, Apple v. Microsoft, Motorola Mobility v. Apple Inc., and Apple Corps v. Apple Computer.
Source: adapted from Wikipedia (https://en.wikipedia.org/wiki/Apple_Inc.)
Recent News – Source: http://www.apple.com/hotnews/
Introducing Apple Music — All The Ways You Love Music. All in One Place.
June 8, 2015
Apple today unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a
streaming music service, a worldwide live radio station broadcasting 24 hours a day, and a new way for music fans to connect with their
favorite artists. Apple Music combines the largest and most diverse collection of music with the expertise of world-class experts who have
programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV, and Android phones. Apple Music will be available starting June 30
in over 100 countries. “We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue,
Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a
revolutionary streaming service, live worldwide radio, and an exciting way for fans to connect with artists.”Read more: apple.com/pr
Apple Previews iOS 9
June 8, 2015
Apple today unveiled iOS 9, giving a preview of new iPhone, iPad, and iPod touch software that will be available this fall. In this upcoming
release, iOS devices become more intelligent and proactive with powerful search and improved Siri features — all without compromising users’
privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side, or with the new
Picture-in-Picture feature, to keep watching a video while browsing the web, composing email, or using any other app. “iOS 9 is packed with
more intelligence throughout, and delivers big updates to the apps customers use most — Maps supports public transit, a redesigned Notes
app provides great new ways to capture ideas, and a beautiful News app delivers content that’s personalized to your interests,” said Craig
Federighi, Apple’s senior vice president of Software Engineering. “With our new iPad features, users can take advantage of the power of iPad,
working in two apps at the same time with Split View, Slide Over, or Picture-in-Picture.” Read more: apple.com/pr
Apple Announces News App for iPhone and iPad
June 8, 2015
Apple today unveiled an all-new News app delivering the best news reading experience on any mobile device. Available with iOS 9 this fall for
iPhone and iPad, News combines the visually rich layout of a magazine with the immediacy and customization of digital media. News follows
over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later. News is powered by
the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts. “News seamlessly
delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your
personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers
representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN, and Bloomberg.” Read
more: apple.com/pr
Apple Announces OS X El Capitan
June 8, 2015
Apple today announced OS X El Capitan, a new version of OS X that refines the Mac experience and improves system performance. Building on
last year’s release of OS X Yosemite, El Capitan introduces enhancements to window management, built-in apps, and Spotlight search, and
makes everyday activities faster and more responsive. Metal, Apple’s breakthrough graphics technology, is integrated into El Capitan, delivering
systemwide performance gains and enabling games and pro apps to tap into the full power of Mac graphics processors. “OS X delivers
unparalleled integration between Mac hardware, iOS devices, apps, and online services, and has helped Mac sales outpace the PC industry every
year for the last decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Customers loved last year’s landmark OS
X Yosemite release and made it the fastest-adopted PC operating system ever. With El Capitan, we’re further refining the Mac experience with
enhancements to window management, Spotlight, and built-in apps, and improving performance so everyday activities — from launching apps
to accessing email — are faster and more responsive.” Read more: apple.com/pr
Apple Previews New Apple Watch Software
June 8, 2015
Apple today previewed watchOS 2, the first major software update for Apple Watch, giving developers the tools to build faster and more
powerful apps running natively on Apple Watch. Starting today, developers can take advantage of innovative hardware features of Apple Watch
including the Digital Crown, Taptic Engine, and heart rate sensor, along with software APIs to build new app experiences. Available to Apple
Watch users this fall, watchOS 2 also includes new watch faces, third-party app information as watch face complications, and new
communication capabilities in Mail, Friends, and Digital Touch. “We are thrilled with the feedback we’re getting from Apple Watch customers,
and after just a few weeks of availability we’re excited for developers to start building native apps for watchOS 2,” said Kevin Lynch, Apple’s
vice president of Technology. “We think Apple Watch users will love being able to see information from their favorite apps right on the watch
face, and enjoy the many new experiences developers will dream up now that they have access to even more innovative features of Apple
Watch.” Read more: apple.com/pr
Apple Pay Giving Shoppers Even More Ways to Pay
June 8, 2015
Apple today announced Apple Pay is adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will
also give shoppers more ways to pay in the U.S., expanding merchant acceptance to over one million locations next month and bringing
support for Discover this fall. With this addition, Apple Pay will accept credit and debit cards across all major card networks, issued by the most
popular banks, representing 98 percent of all credit card purchase volume in the U.S. “Apple Pay has kicked off a new era of payments and our
users love the incredibly easy, secure, and private way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
“We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where
Apple Pay is accepted, which truly transforms the way people pay.” Read more: apple.com/pr
Apple Pay Coming to the UK
June 8, 2015
Apple today announced that starting next month, Apple Pay will be available to customers in the UK, bringing them the easy, secure and private
way to pay. At launch, over 250,000 locations will accept Apple Pay, with support from eight of the UK’s most established banks, across all of
the major credit and debit card networks. “We’re thrilled to bring Apple Pay to the UK with support at launch from the most popular banks, an
incredible roster of merchants, and many of our users’ favorite apps.” said Eddy Cue, Apple’s senior vice president of Internet Software and
Services. Read more: apple.com/pr
Teaching Assistant
Professor
AMBA 640
Real-Time Class Session
Week 8
1
Warming Up –
A Current Event in OM / ISM
Walmart Stores Inc. is proving the key to success may be
sound inventory management. The retail giant reported strong firstquarter sales after many competitors, including Macy’s Inc.
and Target Corp., disappointed on that front, reports the WSJ’s Sarah
Nassauer. Walmart has spent big to ensure store shelves are always
stocked, and that products aren’t piling up in aisles, backrooms and
warehouses, resulting in a 3.5% drop in total inventories in the quarter.
Walmart is also building up its e-commerce offerings to keep
customers from bolting to Amazon.com Inc., the main culprit behind
some competitors’ weak sales last quarter. Walmart’s course correction is
proving a modest hit with consumers, with store visits up 1.5% and sales at
stores open at least a year rising 1%. But keeping up with Amazon isn’t
cheap: profits were down despite the uptick in sales.
— wsj.com, 20 May 2016
2
Warming Up: California-Mexico Border
Cars crossing into Mexico at San Ysidro, CA, south of San Diego
3
Arizona-Mexico Border
Arizona-Sonora (Mexico) Desert – neither illegal immigrants ,
drug traffickers, nor electrons stop willingly at the border
ISM’s reach is
international
4
Hermosillo, Mexico
Makes 300K Ford
Fusions and
Lincolns per year
5
Tufesa, SA – International Bus
Los Angeles and Phoenix to Hermosillo and Mexico City
Wi-Fi equipped
M-F toilets
Air-conditioned
Reserved seating
An example of current motor vehicle technology – made in Sweden / Germany / Japan
6
Our Agenda Today
• CIO’s Time
• Mike’s Time
• Lessons Learned from Weeks 6 and 7
• The Learning of Week 8
• Key Terms Used in ISM
• “Office Hours” – Your Further Questions or Concerns
7
Weeks 8 & 9 DA – Draft AMC ISM Plan –
Leadership Assignments Made
• Acme CIO: Amanda Osborn
• Acme Assistant CIO: Tom Lisle
They have organized and tasked the section
Acme COO: M. Blanford Acme CEO: J. Stewart
8
CIO’s Time
9
CIO:
Acme Mexico City
ISM Plan Development
A Project
10
Executive Office
Executive Office
• CEO – Dr. James Stewart
• COO – Mike Blanford
• CIO – Amanda Osborn
• Assistant CIO – Thomas Lisle
• Provide structure and guidance
• Manage development of the plan
• Ask for guidance or clarification on outline/topics
11
Team Leaders/Groups
Team Leaders
• Jennifer Phillips
• Kara Wagner
• Fabian Mueller
• Chris Camacho
Responsible For
• Organizing Group’s
assigned content
• Reporting to CIO and
ACIO any issues and
progress
• Helping edit Group’s
content
12
Schedule
• Thursday, 5/26 – Project Initiation
• Tuesday, 5/31 – Team Leaders Report to CIO any
issues and assignments made
• Friday, June 3 – Team Impactful Section V content due
in LEO DA #4 Area (due to its impact on budget planning)
• Sun …
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