Final Project Milestone 2: Current Research Summary & Annotated Bibliography. You are adding onto your Milestone 1 project where you identified IBM held multinational enterprise (MNE). For Milestone 2, you will be creating an annotated bibliography that summarizes, compares, and contrasts your resources. See the assignment description and my additional announcement for more details on this and for examples. **MAKE SURE TO INCLUDE AT LEAST 10 RESOURCES INTO YOUR ANNOTATED BIBLIOGRAPHY THAT YOU PLAN TO USE IN YOUR FINAL PROJECT & WRITE AT LEAST 1 PARAGRAPH FOR EACH RESOURCE SUMMARIZING IT AND HOW IT WILL BENEFIT YOUR FINAL PROJECT RESEARCH.** Please create an annotated bibliography based on the attached document.Thanks.
20170413115236company_analysis_part_two.docx
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Running head: COMPANY ANALYSIS
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Company analysis
Name
Institution
COMPANY ANALYSIS
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For the research proposal project, I will pick International Business Machine (IBM) for
analysis. The company was established in 1911 has ventured into the computer manufacturing
industry. The industry is a fundamental component of the global economy. The invention of
computers has been a milestone in upgrading the carrying out of business activities. The firm has
headquarters in Armonk, North Castle, New York, and the United States. IBM is run by a board
of directors responsible for the overall running of the business. Board committees have specified
responsibilities while executive officers are in charge of the actual operations of the company
(Rothaermel, 2015).
The company has an excellent grasp of both domestic and local market. IBM is the largest
computer-making company in the world. The company produces the brand Compaq. The firm
has a high employee count, holds one of the most significant patent rights in computer related
products. The company has a skilled team of researchers, engineers, and consultants. The firm
has state of the art research facilities to facilitate technological innovation(Rothaermel, 2015).
The company also offers consultation services to companies all over the world in a variety of
industries.
IBM boasts a large share of the electronics and business services consultancy market. The
company is built on values of improving customer satisfaction and continued innovation to come
up with new products to cater to the demand(Paroutis, Bennett, & Heracleous,2014). The main
headquarters are located in the United States of America while there are other manufacturing and
consultancy segments in various countries to ease the distribution of products and services across
the globe.
IBM maintains a grip on the market through innovation. Looking into the market condition over
time, the demand for business strategies has gone up due to the rise of many companies in the
COMPANY ANALYSIS
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world targeting to be global MNEs. The company lays emphasis on helping the firms create a
better future by majoring on the firm’s strengths. (Grant, 2016). The company has proven to
have strength on the innovation of products, new technology and creating new solutions (
Paroutis, Bennett & Heracleous, 2014).
Most of IBM’s major competitors are corporations like Dell, Microsoft, HP, Apple, and Nice
limited to name a few. They deal with similar products. To counter competition the company
embraces product differentiation, product promotion and maintaining good customer relations
(Grant, 2016). Quality is paramount in surviving the industry. IBM has ensured it delivers highquality products in the market. The market is almost saturated, IBM has to counter this threat
continuously.
IBM has managed to remain on top of the game by going into gainful mergers, acquisitions,
and diversification in production (Paroutis, Bennett, & Heracleous, 2014). Adopting business
policies that can be implemented has also been beneficial. IBM should keep up on the market
segmentation. IBM has divided all its customers into segments allowing the company to know
the needs of its consumers. According to consumer knowledge, the company has customer
segments based on demographic and economic division (Rothaermel, 2015).
The company has a broad range of products for every customer despite the difference in
needs. The company offers a wide range professional management consultation and system
integration to serve companies irrespective of the size. The business industry is trendy. IBM has
managed to keep up with the trending pattern securing ensuring it can help its customers catch up
with the frequent changes is the world such as social networking and analytics. A good number
of companies owe capturing market opportunities to IBM.(Grant, 2016).
COMPANY ANALYSIS
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I chose to do an analysis on IBM because the firm has proven over time to be a key
player in the consultancy industry. The firm has a variety of opportunities and threats too. The
company is a giant in the computers business raising interest in analyzing the company. IBM has
a lot to learn from due to the long time the company has been in the industry. Having survived
the harshest times in history as the world wars. The company has also managed to last during
recessions in the global economy. Having clearly shown business resilience is the primary
motivation for choosing IBM.
COMPANY ANALYSIS
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References
Rothaermel, F. T. (2015). Strategic management. New York, NY: McGraw-Hill.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Paroutis, S., Bennett, M., & Heracleous, L. (2014). A strategic view on smart city technology:
The case of IBM Smarter Cities during a recession.Technological Forecasting and Social
Change, 89, 262-272.
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