This is MBA – Managerial Economics for global management course.This textbook you may need:Paul Farnham. (2014). Economics for Managers, 3rd Edition. Upper Saddle River, NJ: Pearson Education. Deliver:1. Read the “Eco final project requirements” carefully (see the attachment)2. Follow the requirements, write an essay to analyze the small business company. (company name was showed in the requirements) There are 4 options in the requirements, you can choose one option or more than 2 options to discuss the company. 3. Required 4 pages. 4. Write the paper in APA format. No more than 20% of its content quoted from another source. This is graduate students level paper. Please write your answers professional. Be specific. Do not write too general. Thank you. Original work. NO Plagiarism. It must be upload to the Turnitin website.If you don’t follow the rules, I will withdraw it.
eco_final_project_requirements.docx
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Topic Business: http://hardwearmerry.com
HardWear Merry by: Merry Beth Myrick
Please take a look at the website above for information on the historical/informational side of the business you will be analyzing this term.
You can find further information on Facebook, Instagram, Pinterest,
Twitter, etc., this will give you some background on the artist and a
look at her product line.
There are a few items she has tasked (us/me) with regarding a research
project for this economics course. Indeed, marketing and economics are
closely related but we are aiming to investigate the profit, demand-side,
niche elements versus launching a new type of sales campaign. You
will indeed be using the creative side of your brain and drawing upon
previous sales experiences and marketing know-how but we want to
tackle this project with the items we learn in economics.
I am more of a free-spirit professor and want to encourage you to think
outside the box, but if you find that you work extremely well with a
cohort or a classmate, that is fine. I expect if you trust someone enough
to work closely with them you both pull your own weight. Therefore, I
am allowing this project to be completed individually or with a small
group of 2. Since this class is a mixture of online and some face-to-face,
this may be challenging and you may prefer working on your own. This
is a final project and allow for proper analysis by the business owner
and myself.
Topic Business: http://hardwearmerry.com
There are a few different options based on your background you can
select below, or if you have an alternate route that is fine, as long as we
discuss your hypothesis first. These are simply directions for you to
pursue.
Option 1: How does the idea of social responsibility and conscious
capitalism affect a small business such as HardWear Merry? How can
the integration of her sustainable concepts of delivery and design impact her customer base? How does one utilize this platform to gain a
larger demand for her product? Would this product be considered an
elastic or inelastic good, and how does this affect her pricing strategies?
Option 2: In order to reach a specific niche, income market for
higher-end products, what particular research strategies would you
suggest she employ? From a marketing or economics research perspective? What types of data should be collected? How would one obtain this information? Suggest ways to analyze data and results one
expects to find.
Option 3: One of the goals of the owner is to make an impact on our
own “carbon footprint” this invokes her own passion and platform of
“empowering women and young girls, alongside impacting the environment in a positive way.” Suggest ways to implement this goal on a
global level. While this may be a stretch, with e-commerce nothing is
impossible. How does this particular platform have the capacity to
help lower-economic areas in a positive way, both through the teaching of a trade and/or the support in a philanthropic way?
Option 4: For the IT gurus, in conjunction with option #2 above, what
are creative ways for the artist to get her website in front of various
target customers? What are suggestions on new inventive ways for a
business firm to alter their web presence to increase sales and exposure? What has the artist overlooked?
Depending on what option you choose, and these just scratch the surface from my initial discussions with Merry Beth. These will give some
ideas and direction for you to investigate. The final form of this project
is also up to you and a way for you to show your own creative streak.
It can be in presentation mode (PPT that incorporates videos and live
links), essay form, Q & A form, video, etc., the possibilities are endless.
…
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