Using the attached article, develop a Marketing Plan. (the communications section of that plan should be in detail.)This is limited to 5 full pages, 1.5 space 12 pt. type.Use of material studied15.0 pointApplication of marketing concepts to the problems / issues in the article7.0 pointAbility to write a clear and logical paper3.0 point
bus_130_essay_3__1_.pdf
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possibility of “greater enforcement”
against recreational use of marijuana.
Those working in the industry are
constantly reminded of the federal
government’s power to intervene in
their business dealings, including severely limiting their access to the
banking system.
“They can come in and ruin your
whole life,” said Mr. Edwards, the
marijuana entrepreneur. “They can
throw you in prison, take your property.”
Yet, like so many others in the
cannabis industry here – there are
an estimated 9,000 growers in Sonoma County – Mr. Edwards is pressing ahead with his company, which
specializes in growing and selling
pesticide-free cannabis products.
And he is planning more cannabis
and wine pairing dinners.
“History favors the bold,” he said.
His business’s name, Sonoma
Cannabis Company, makes no attempt to hide what industry he is in.
Some are skeptical that the Trump
administration has the wherewithal
to carry out a widespread crackdown
on such a huge industry in America’s
most prosperous state.
“I think it’s kind of doubtful right
now, looking at the Trump administration;’ said Terry Garrett, a manager at Sustaining Technologies, a
marketing company that researches
the cannabis market in Sonoma
County. “Let’s see them do health
care first, round up immigrants,
build a wall.”
Hezekiah Allen, the executive director of the California Growers Association, a cannabis industry group,
said the mood among growers was a
mixture of excitement and anxiety.
Their primary concerns at the moment have more to do with local tax
rates than possible federal intervention, he said.
A ballot measure that passed this
month in Sonoma clears the way for
the county to Issue permits, a big
step in bringing the industry out of
the shadows.
The policy, known as Measure A,
favors small-scale artisanal growers
by taxing the acreage under cultivation rather than tonnage and by
charging lower rates for smaller
plots. But it also gives the county
wide latitude to raise taxes without
further voter approval.
Even at the lowest rates, state and
county taxes add up to half the gross
income of a typical grower, Mr. Allen
said.
“At the highest rates, the tax woid
be a de facto prohibition:” he said.
The combination of high taxes and
the threat of federal intervention
could push growers back underground, Mr. Allen and others say.
And many regulations still need to be
written before the full rollout of
recreational marijuana in California.
“Generally speaking, I’m feeling
encouraged:” Mr. Allen said. But it’s
a huge, huge experiment.
…
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