1)Define segmentation from sources other than your textbook. Then,

analyze why the average company in the Mexican sauce industry should segment the

general market for Mexican sauce to its advantage. Support your analysis with at

least three reasons. 
 2)You are in charge of managing a campaign that allows your company

to coordinate sales across all brands and channels. What type of information

would you need to avoid the possibility of cannibalization among

brands? What type of information would you need to avoid conflict of interest

among your authorized channels of distribution?