All analysis begins with a personal judgment or evaluation: like or dislike. The Evaluation Argument asks you to explore, deepen, explain, and logically defend your evaluation. First, you select [or your professor selects for you] a cultural artifact to be evaluated (e.g. a book, song, album, movie, piece of technology, etc.). Second, you will evaluate the strengths and weaknesses of the artifact in order to judge whether it is good, bad, or some combination of both. Third, you will establish criteria by which you judge the artefact; you support your judgment with good reasons and evidence